Case study · 01
SPARK × Teecom — fostering spontaneous conversations in a remote workplace.
A solution for one of the quieter costs of remote work.
This is a project working towards recreating traditional water-cooler conversations that happen in an in-person workspace. It is a solution for one of the drawbacks of remote work, which has become increasingly prevalent during the pandemic.
We started where most remote-work tools don't: with the parts of office life that are not productive — the corridor chats, the coffee-line questions, the small social loops that keep teams glued together.
Why scheduled chats kill spontaneity.
Interviews and a short diary study made a few things obvious. People weren't missing more meetings — they were missing low-stakes contact. Anything that required scheduling killed the very thing we were trying to create. The design had to find moments without forcing them.
- → Surface presence without making it a status check
- → Lower the cost of "saying hi" to near zero
- → Respect deep work — interrupts must be cancellable, gracefully
Tiny rituals, not big events.
The product is built around small, opt-in nudges: a 5-minute "spark" with someone in your extended team, an ambient room you can drop into, a question of the day that gives a stranger an opening.
Everything is decline-by-default-friendly. If you say "not now," the system actually believes you.
What changed.
In pilot, teams who opted in reported more cross-functional touchpoints per week and a small but real uplift in how connected they felt to colleagues outside their immediate squad. The bigger signal was qualitative: people asked for the feature back when it was paused.
Outstanding work: scaling beyond pilot, integrating with the calendar without becoming a calendar tool, and refining the "not now" surface so it never feels like a snub.