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Case study · 01

SPARK × Teecom — fostering spontaneous conversations in a remote workplace.

Role · UI/UX Designer Year · 2022 Team · 4 Surface · Web · Desktop
SPARK product interface in motion
The brief

A solution for one of the quieter costs of remote work.

This is a project working towards recreating traditional water-cooler conversations that happen in an in-person workspace. It is a solution for one of the drawbacks of remote work, which has become increasingly prevalent during the pandemic.

We started where most remote-work tools don't: with the parts of office life that are not productive — the corridor chats, the coffee-line questions, the small social loops that keep teams glued together.

22%
↑ lightweight cross-team conversations
3.4×
More opt-in DMs per week
12
Concepts → 2 shipped
18
Usability sessions
Research

Why scheduled chats kill spontaneity.

Interviews and a short diary study made a few things obvious. People weren't missing more meetings — they were missing low-stakes contact. Anything that required scheduling killed the very thing we were trying to create. The design had to find moments without forcing them.

  • → Surface presence without making it a status check
  • → Lower the cost of "saying hi" to near zero
  • → Respect deep work — interrupts must be cancellable, gracefully
Research artifact — affinity wall / journey map
Design direction

Tiny rituals, not big events.

The product is built around small, opt-in nudges: a 5-minute "spark" with someone in your extended team, an ambient room you can drop into, a question of the day that gives a stranger an opening.

Everything is decline-by-default-friendly. If you say "not now," the system actually believes you.

Flow diagram — invite, accept, fallback
Hi-fi mocks — spark room, profile peek, settings
Outcome

What changed.

In pilot, teams who opted in reported more cross-functional touchpoints per week and a small but real uplift in how connected they felt to colleagues outside their immediate squad. The bigger signal was qualitative: people asked for the feature back when it was paused.

Outstanding work: scaling beyond pilot, integrating with the calendar without becoming a calendar tool, and refining the "not now" surface so it never feels like a snub.